We’re spending time in this blog challenge series going over tips and tricks for gaining your confidence and displaying it properly when you write.
Today I have a twist: purposely showing your weaknesses (at certain times). Why?
Blogging is a business.
Um, what? “I’m not making any money directly off of my blogs,” you may say, “this is about networking, practice, and making friends.” Mmmmm hmmmm, that’s why you’re putting so much effort in blogging for this challenge. Yup, me too.I’m not trying to be sarcastic here. I have a SharePoint Blog that ended up stale, and when I did post, it was initially all about providing other developers with steps to handle certain problems. I made many peer connections. I learned a lot of new things. However, eventually, I also needed a place to showcase my talents for prospective employers, including my technical skills and my documentation skills, and since I already had that blog, it fit in nicely.
And then, later, when I had a couple of really super-duper concepts for posts, I posted those on my company’s blog. And to this day, 4 of my posts are the top 4 most popular posts on that web site, and a huge percentage of all people who come to that blog come because they are looking for me. For my work. I think, and I very much hope, that my company has resulted in getting more client leads due to the popularity of my blog posts.
Now that I’m blogging about being a writer, it’s the same. I hope to connect. I hope to practice. I hope to learn, to network, to share.
And I hope to build a following that will help me some day or another.
In order to do that, I need to make some calculated decisions. I need to market myself as an interesting blogger. I need to make you care about me, worry for me, wish for me to succeed. Cringe at me for my mistakes, because you, as a faithful follower, saw them coming all along.
No, I am not talking about making up fake stories about myself out of thin air. I am talking about making myself into a story. I wrote a separate blog post in my writing blogs describing what I’m talking about because I knew this blog would already be too big. Make yourself an interesting character (don’t lie!) by showing your human side – your weaknesses.
So, if you carefully calculate when it’s safe to do so, put aside those struggles to become a better person and blog about your weaknesses (carefully). Your readers will love you more for it.
Go ahead, lay it on. Was it rude to come out and say in the open that most of us are in this for a business / marketing purpose in the long run? And that to do that well, we have to treat it like any other business decision?